Hotshot Coffee Case Study - 1592 Words

Argosy University International Marketing Company/Industry Research Raquel De Haro Hotshot Coffee Company The following research paper includes the evaluation and analysis of Hotshot coffee, a company that offers a hot canned coffee beverage in many flavors such as vanilla, espresso, and caramel. It originated in Japan and its currently over a $14 billion industry. The hot coffee drink is served in coined operated vending machines which provides its consumers with a convenience and ease. The drink is popular and delicious and boasts of innovative technology. As pointed out by Nazario (2015), â€Å"The can stays hot without burning your hands thanks to an insulated label that claims to â€Å"keep your coffee hot and your hands†¦show more content†¦It has a patented design heating technology beverage can which is another way that they are differentiating. Consequently, they are offering superior technology. As noted by Anonymous (2017) A revolutionary insulated label, not unlike a drink cozy, keeps your coffee hot and your hands cool. When opened, the cans emit steam and the fresh-brewed aroma expected from a delicious cup of coffee. Additional flavors such as Green Tea, Hot Apple Cider, and Cappuccino are planned The objective of this is to offer superior quality products that will be enjoyed by a broad spectrum of consumers. Hotshot’s biggest competition is Starbucks and in reviewing Starbuck’s website, the product that has similarities with Hotshot’s canned packaging and ready-to-drink concept is Starbuck’s DoubleShot Energy Drink. Starbucks has declared their product as best-selling which will offer Hotshot a tough match to beat. Starbucks (2009) illustrates Starbucks Doubleshot Energy+Coffee beverages have become top performers in the ready-to-drink (RTD) energy coffee subcategory since launching in June 2008. Currently, the line represents three of the segment’s five best-selling SKUs However, Starbuck’s product can only be bought as a cold coffee drink. Subsequently, this presents Hotshot’s hot canned coffee drink with a competitive advantage because there are no other offerings of its kind in theShow MoreRelatedBSP2005 Class 5 S2 2015 Culture2646 Words   |  11 PagesCulture in Asia Asian Business Environments Dr. Markus Taussig, NUS Business School Friday, February 13 (Week 5) 1 This Week Housekeeping, Preclass assessment Quick review of last week (politics) This week: culture âÅ"“country to firm view transition âÅ"“mini case on K-Pop 2 Housekeeping Need to make past assessment questions available to you No class next week Next week’s pre-class assessment will be early No class the following week either! 3 Pre-Class Assessment QUESTION ANSWER SHARE CORRECT 1 A 99%Read MoreSolution to Auditing and Assurance Service: 1,12,B, 329605 Words   |  119 Pagesreview 1.14 Major areas of public accounting services: †¢ Assurance services (including audit services and other attestation engagements) †¢ Tax consulting services †¢ Consulting services 1.15 Operational auditing is the study of business operations for the purpose of making recommendations about the economic and efficient use of resources, effective achievement of business objectives, and compliance with company policies. The AICPA views operational auditing as a typeRead MoreDeveloping Management Skills404131 Words   |  1617 Pagesmymanagementlab is an online assessment and preparation solution for courses in Principles of Management, Human Resources, Strategy, and Organizational Behavior that helps you actively study and prepare material for class. Chapter-by-chapter activities, including built-in pretests and posttests, focus on what you need to learn and to review in order to succeed. Visit www.mymanagementlab.com to learn more. DEVELOPING MANAGEMENT SKILLS EIGHTH EDITION David A. Whetten BRIGHAM YOUNG UNIVERSITY Read MoreIntroduction to Materials Management169665 Words   |  679 Pages(Chapter 7) More content on lean production (Chapter 15) Content on the use of technology in purchasing and warehousing (Chapters 7, 12) †¢ The effect of global logistics and reverse logistics (Chapter 13) †¢ Six Sigma and QFD (Chapter 16) †¢ Small case studies at the end of several chapters †¢ PowerPoint slides to accompany all the chapters (an online resource for instructors) iii From the Library of Girro From the Library of Girro@qq.com iv Preface In addition, we have retained severalRead MoreAutobilography of Zlatan Ibrahimovic116934 Words   |  468 Pagesdad about it and we got into a fight. We got study benefits (ed not: during the 3 years in high school, every kid in Sweden gets an certain amount of money each month) from the government. The amount was 795 kr each month and for dad it was natural that he should get the money since he paid for everything, like he said. I put it differently: â€Å"You know that I can’t be the biggest geek in school!† In some way he bought the argument. I got the study benefit and a bank account. The money came the